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Turms Clothing’s story is one of adaptation and innovation in the dynamic Indian fashion market. Founded in 2016 by Vineesh Chadha, Rohit Gupta, and their team, Turms initially carved a niche as a performance-focused fast-fashion brand. Their debut product, Turms Denims, launched in April 2017 and quickly resonated with customers, propelling the brand towards impressive sales milestones within just a few months. By December 2017, Turms had surpassed INR 10 million and 20 million in sales, solidifying their early success. They further expanded their offerings by introducing T-shirts in the same month.
However, the fashion landscape is ever-evolving, and Turms recognized the need to shift gears. In January 2018, they ventured into new men’s clothing categories while simultaneously developing innovative product technologies for their apparel. This period likely presented strategic challenges as the brand pivoted its approach.
The year 2020 marked a turning point for Turms with the arrival of Surender Singh Rajpurohit at the helm. Under his leadership, the brand embarked on a revitalization strategy centered around “intelligent apparel.” This forward-thinking concept introduced performance-driven features like stain repellency and odor resistance, addressing a gap in the Indian market. This strategic shift, coupled with effective branding and targeted marketing efforts, proved to be a winning formula. Turms credits this transformation for its continued success.
Further amplifying their reach, Turms reportedly participated in Season 3 of Shark Tank India, likely in 2022. This appearance signifies the brand’s commitment to growth and ongoing marketing initiatives.
Today, Turms stands tall as India’s first technology-driven “intelligent apparel” brand. Their current collection offers a variety of performance-enhanced clothing options, potentially including their signature denims alongside T-shirts and potentially more. Notably, Turms caters to busy working professionals who prioritize comfort, convenience, and easy-care clothing in their fast-paced lifestyles.
What exactly is “intelligent apparel?”
Imagine clothes that are perfect for your busy lifestyle! Turms Clothing focuses on this concept, offering garments that are comfortable, convenient, and easy to care for. Their signature Turms Denims are a prime example, boasting features like stain repellency – a lifesaver for on-the-go professionals. They likely offer T-shirts with similar performance benefits, and there might be more to explore!
Who is Turms Clothing for?
Think busy working professionals! If you juggle a demanding schedule and value comfort and convenience, Turms Clothing might be your perfect match. Their easy-care clothing allows you to focus on what matters most without worrying about constant laundry.
So, what can you expect from Turms Clothing today?
- Men’s Clothing: Their core collection likely includes Turms Denims (their signature product) and T-shirts, both featuring performance-enhancing technologies. There could potentially be other men’s clothing categories available as well.
- Possible Women’s & Other Products: While not explicitly confirmed, the brand’s focus on “intelligent apparel” suggests they might offer a wider range, including clothing for women and even performance socks.
Turms Clothing Menswear: Intelligent Apparel for the Discerning Gentleman
Turms Clothing isn’t your average menswear brand. They cater to the modern Indian man who prioritizes both style and functionality. Their journey began in 2016, offering performance-focused clothing, and they’ve since evolved into a leader in “intelligent apparel.” But what exactly does that mean for your wardrobe?
Innovation Meets Comfort: The “Intelligent Apparel” Advantage
Imagine clothes that can keep up with your busy lifestyle. Turms Clothing’s garments are designed with innovative features like:
- Stain Repellency: No more worrying about spills and splashes. Turms Denims and potentially other items boast this feature, making them perfect for on-the-go professionals.
- Odor Resistance: Stay fresh throughout the day with garments that combat odor-causing bacteria.
- Easy Care: Look sharp without the hassle. Many Turms Clothing items are likely machine-washable and wrinkle-resistant, saving you precious time.
A Look at Turms Clothing’s Menswear Offerings
While the exact range might vary, here are some potential options to elevate your wardrobe:
- Turms Denims (Signature Product): – The foundation of any smart casual look. Look for features like stain repellency and a comfortable, modern fit.
- T-shirts: – A versatile essential. Turms Clothing’s T-shirts might come with odor-resistant properties and a variety of styles to suit your taste.
- Chinos: – A step up from casual jeans, chinos offer a polished look for work or weekend outings. Turms Clothing might offer chinos with features like wrinkle resistance for easy care.
- Shirts: – For a more formal look, Turms Clothing could potentially offer dress shirts made with breathable fabrics that keep you comfortable throughout the day.
- Polos: – A timeless choice for work or casual settings. Look for polos from Turms Clothing that might combine comfort with features like easy care.
Beyond the Basics: Exploring Possibilities
The information we have suggests Turms Clothing ventured into new menswear categories in 2018. This could potentially include:
- Performance Socks: – Socks that wick away moisture and combat odor, perfect for active lifestyles.
- Outerwear: – Jackets or blazers made with innovative materials that offer features like water resistance or wrinkle resistance.
Who is Turms Clothing For?
Turms Clothing caters to the busy, discerning gentleman who values both style and practicality. Their garments are designed for the modern professional who leads an active life.
Frequently Asked Questions about Turms Clothing
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CREDITS
UrTurms Clothing and All the Brands mentioned.
Disclaimer
This non-funded, research-oriented data is presented for information purposes only. Users are advised to exercise caution, understanding the inherent limitations. Reliance on the data is at your own risk.