Shop the Onitsuka Tiger MEXICO 66: Find Your Perfect Pair of These Iconic Sneakers
History of Onitsuka Tiger Mexico 66
The history of Onitsuka Tiger is a fascinating journey from postwar ambition to global fashion icon, filled with innovation, iconic shoes, and a commitment to empowering people through sports. Here’s a glimpse into the brand’s remarkable story:
1949: Rebirth and Resilience:
- Kihachiro Onitsuka, driven by the belief that sports could rebuild a better Japan after the war, founded Onitsuka Co., Ltd. with a mission to create shoes for the youth.
- The first shoes were simple, made from leftover canvas and rice straw, but they embodied the spirit of hope and determination.
1950s: Innovation and Olympic Triumphs:
- Onitsuka’s focus on athlete needs and technical innovation led to breakthrough shoes like the suction-cup-soled basketball shoe, inspired by an octopus tentacle.
- Abebe Bikila, wearing Onitsuka Tiger shoes, won the 1960 and 1964 Olympic marathons barefoot, showcasing the brand’s performance and comfort.
1960s-1970s: Global Expansion and Iconic Designs:
- The iconic MEXICO 66, inspired by the 1968 Mexico Olympics, became a symbol of athletic and casual style, worn by athletes and celebrities worldwide.
- Other legendary shoes like the Blue Tiger and Tiger Corsair solidified the brand’s reputation for unique design and performance.
- Onitsuka Co., Ltd. merged with ASICS in 1977, but the Onitsuka Tiger brand continued to thrive as a separate entity.
1980s-Present: Retro Revival and Fashion Icon:
- The 1980s saw a resurgence in interest for retro sneakers, and Onitsuka Tiger’s classic designs found a new generation of fans.
- Collaborations with fashion designers like Valentino and Gosha Rubchinskiy propelled the brand into the world of high fashion.
- Today, Onitsuka Tiger remains a beloved brand, balancing its heritage with modern styles, offering a unique blend of performance, comfort, and fashion.
Key Takeaways:
- Onitsuka Tiger’s story is one of resilience, innovation, and dedication to sport and fashion.
- The brand’s iconic shoes have left a lasting legacy on the world of footwear.
- Onitsuka Tiger continues to evolve, offering stylish and comfortable shoes for people who appreciate quality, heritage, and a touch of individuality.
Onitsuka Tiger Mexico 66 Sneekers and other Brands
Heritage:
- Rich history: Founded in 1949, Onitsuka Tiger has a longer and more storied history than many other sneaker brands. It witnessed the rise of post-war Japan and played a key role in the development of athletic footwear.
- Olympic legacy: Shoes like the MEXICO 66 gained fame on the Olympic stage, solidifying the brand’s association with athletic achievement and global recognition.
Design:
- Distinctive aesthetic: Onitsuka Tiger sneakers possess a unique, minimalist, and retro-inspired aesthetic that sets them apart from the often chunky and heavily branded styles of other brands.
- Japanese influence: The brand’s Japanese heritage shines through in its clean lines, subtle detailing, and focus on functionality.
Materials and Performance:
- High-quality materials: Onitsuka Tiger prioritizes premium materials like leather and suede, offering durability and comfort.
- Focus on performance: While emphasizing style, the brand doesn’t neglect performance, incorporating technologies like shock absorption and breathable meshes.
Brand identity:
- Exclusivity and heritage appeal: Onitsuka Tiger caters to a more discerning audience, offering a sense of exclusivity and appreciation for heritage.
- Focus on individuality: The brand encourages self-expression and personal style over following trends, appealing to those who value uniqueness.
Additional factors:
- Collaborations: Onitsuka Tiger’s collaborations with high-profile brands like Valentino and Gosha Rubchinskiy elevate its fashion appeal and attract a wider audience.
- Sustainability efforts: The brand is increasingly focusing on sustainable practices, appealing to environmentally conscious consumers.
Onitsuka Tiger Mexico 66 stores in India
| Store | Address | Phone Number | Opening Hours |
| Onitsuka Tiger Delhi | Ground Floor, Select Citywalk Mall, Saket District Centre, District Centre, Sector 6, Pushp Vihar, New Delhi, Delhi 110017, India | 011 4015 8204 | Monday-Sunday: 11:00 AM – 10:30 PM |
| Onitsuka Tiger Ambience Gurugram | G-002, Ambience Mall, Ambience Island, DLF Phase 3, Sector 24, Gurugram, Haryana 122002, India | N/A | Monday-Sunday: 10:00 AM – 10:00 PM |
| Onitsuka Tiger DLF Promenade | 147/148, DLF Promenade, Vasant Kunj Mall Road, Vasant Kunj II, Vasant Kunj, New Delhi, Delhi 110070, India | 077188 97302 | Monday-Sunday: 11:00 AM – 10:00 PM |
| Onitsuka Tiger | Shop No – 01-02, Ground Floor, Pacific Mall, Najafgarh Rd, Tagore Garden, Tilak Nagar, New Delhi, Delhi, 110018, India | 011 4706 0052 | Monday-Sunday: 11:00 AM – 10:00 PM |
| Onitsuka Tiger | First Floor, PALLADIUM MALL, 462, Senapati Bapat Marg, Lower Parel, Mumbai, Maharashtra 400013, India | N/A | Monday-Sunday: 11:00 AM – 10:00 PM |
Types of Onitsuka Tiger Mexico 66 Sneekers on offer
Classic Lifestyle Onitsuka Tiger Mexico 66 Sneakers:
Mexico 66: This iconic shoe features a simple, clean design with the signature tiger stripes on the sides. Its versatility makes it a popular choice for everyday wear.
California 78: With a slightly chunkier sole and padded tongue compared to the Mexico 66, this retro-inspired sneaker offers both comfort and style for running errands or exploring the city.
Lawnship: A modernized take on a classic court shoe, the Lawn ship boasts a sleek silhouette and premium materials, making it perfect for work or casual wear.
Delegation Ex: Designed for running, this lightweight and responsive sneaker with excellent cushioning provides great support for serious runners or everyday workouts.
Dentigre Puff Boot: This unique and stylish winter boot features a chunky sole and water-resistant upper, keeping your feet warm and dry in cold weather.
Ringer: Inspired by 1970s basketball shoes, this high-top sneaker with a classic court look offers both style and comfort for everyday wear or hitting the court.
Fashion Onitsuka Tiger Mexico 66 Sneakers:
GSM SD: This bold and chunky sneaker features a thick sole and exaggerated details, making it a true statement piece.
SERRANO CL: A sleek and stylish low-top sneaker, the SERRANO CL features a premium leather upper and a minimalist design, making it versatile for dressing up or down.
Gel-Kayano 28: A futuristic take on a classic running shoe, the Gel-Kayano 28 features a knit upper and a visible gel cushioning system, offering both comfort and style.
Competitors of Onitsuka Tiger Mexico 66 in India
Onitsuka Tiger faces competition in the Indian footwear market from several brands, each catering to different segments and price points. Here are some of the key competitors:
Global Sportswear Brands:
- Nike: A major player in the sportswear market, Nike offers a wide range of sneakers for various activities, from running and basketball to casual wear. Their brand recognition and marketing prowess make them a formidable competitor.
- Adidas: Another leading sportswear brand, Adidas offers a diverse selection of sneakers, including iconic models like the Stan Smith and Superstar. Their focus on performance and technology attracts a loyal customer base.
- Puma: Known for its stylish and affordable sneakers, Puma caters to a younger demographic. Their collaborations with celebrities and influencers further enhance their brand image.
Indian Footwear Brands:
- Sparx: A popular Indian brand, Sparx offers a wide variety of sneakers at competitive prices. Their focus on comfort and durability makes them a popular choice for everyday wear.
- Bata: A household name in India, Bata has been around for over a century. They offer a range of footwear, including sneakers, catering to different budgets and styles.
- Liberty: Another established Indian brand, Liberty is known for its comfortable and affordable footwear. Their sneakers are a popular choice for everyday wear, especially among students and young professionals.
Luxury Footwear Brands:
- Gucci: A high-end fashion brand, Gucci offers luxury sneakers that are both stylish and statement-making. Their appeal lies in their exclusivity and craftsmanship.
- Louis Vuitton: Another luxury brand, Louis Vuitton has entered the sneaker market with a focus on high-end materials and innovative designs. Their sneakers are coveted by fashion enthusiasts and celebrities.
- Balenciaga: Known for their avant-garde designs, Balenciaga offers unique and sometimes controversial sneakers that push the boundaries of fashion. Their bold aesthetic attracts a niche audience.
- Think of ASICS as a car manufacturer like Toyota.
- Onitsuka Tiger would be like a specific line of cars within Toyota, such as Lexus.
- Both Lexus and Toyota are distinct brands with their own identities, but they are both owned and operated by the same company.
Why is Onitsuka Tiger Mexico 66 so popular?
There are several factors contributing to the growing popularity of Onitsuka Tiger:
1. Retro Appeal and Heritage: Their classic designs, like the Mexico 66 or the California 78, evoke a sense of nostalgia and timelessness. This retro aesthetic resonates with a generation drawn to vintage styles and authentic craftsmanship.
2. High Quality and Craftsmanship: Onitsuka Tiger prioritizes premium materials and meticulous construction, often using Japanese-made leather and suede. This focus on quality translates into durable and comfortable sneakers, justifying the higher price point for many consumers.
3. Unique Design and Limited Editions: Onitsuka Tiger consistently delivers creative and eye-catching designs that stand out from the mainstream. Their collaborations with other brands or designers add exclusivity and desirability, further fueling their appeal.
4. Versatility and Style: Onitsuka Tiger sneakers seamlessly blend retro vibes with modern trends, making them versatile and stylish. They can elevate casual outfits, add a touch of personality to workwear, and even complement streetwear aesthetics.
5. Celebrity Endorsements: Celebrities like Kendall Jenner, Bella Hadid, and Pharrell Williams have been spotted sporting Onitsuka Tiger shoes, influencing fashion trends and increasing brand recognition.
6. Shifting Footwear Preferences: Consumers are increasingly seeking high-quality, durable, and stylish footwear that reflects their values. Onitsuka Tiger’s focus on heritage, craftsmanship, and unique design aligns with this trend.
7. Growing Awareness and Marketing: Onitsuka Tiger has strategically expanded its global presence and marketing efforts, increasing brand awareness and attracting new customers. Their collaborations with popular retailers and influencers further boost visibility.
8. Appeal to a Specific Market: While not aiming to be a mass-market brand, Onitsuka Tiger caters to a niche market of consumers who appreciate quality, heritage, and unique style. This targeted approach resonates with a loyal customer base.
9. Sustainability Efforts: Onitsuka Tiger is increasingly incorporating sustainable practices into their production process, appealing to environmentally conscious consumers.
Overall, Onitsuka Tiger’s success stems from a combination of factors, including their timeless designs, high-quality craftsmanship, unique style, and strategic marketing efforts. They cater to a specific market with a growing demand for authentic and stylish footwear, solidifying their position in the global sneaker landscape.
Who wears Onitsuka Tiger Mexico 66?
Many celebrities have embraced the trend of Onitsuka Tiger sneakers, adding to their growing popularity. Here are some notable examples:
Supermodels and Fashion Influencers:
- Kendall Jenner: Often spotted sporting the Mexico 66 in various colors, showcasing their versatility and effortless cool.
- Bella Hadid: A fan of the chunky aesthetic, she rocks the GSM SD and Delegation Ex sneakers, making a bold statement.
- Kaia Gerber: Known for her laid-back Parisian style, she pairs the Onitsuka Tiger sneakers with jeans and white tees for a timeless look.
- Rita Ora: Embraces comfort and style with the Lawnship sneakers, demonstrating their adaptability to different styles.
- Suki Waterhouse: Adds a punk vibe to the Mexico 66 with denim shorts and sheer tights, highlighting the shoe’s versatility.
Musicians and Actors:
- Jared Leto: A long-time supporter of the brand, he often incorporates their sneakers into his edgy and unconventional outfits.
- Pharrell Williams: Known for his iconic style, he has collaborated with Onitsuka Tiger on limited-edition designs, further boosting their appeal.
- Justin Bieber: Spotted rocking the Mexico 66, his casual streetwear aesthetic complements the classic silhouette.
- Hailey Bieber: Another fan of the Mexico 66, she pairs them with baggy jeans and fitted tops for a relaxed yet stylish look.
- A$AP Rocky: His bold fashion choices often include Onitsuka Tiger sneakers, like the Dentigre Puff Boot for a statement winter look.
This is just a small selection of celebrities who wear Onitsuka Tiger. Their growing presence among influential figures contributes to the brand’s popularity and reinforces the appeal of their unique style and heritage.
Does Onitsuka Tiger use pig skin?
While some Onitsuka Tiger shoes may use leather, it’s not possible to say definitively whether they use pig skin without knowing more about the specific model you’re interested in.
Here are some steps you can take to find out:
- Check the product description: The official Onitsuka Tiger website or retailer websites should list the materials used in each shoe. Look for details about the upper material, which is typically where leather would be used.
- Contact Onitsuka Tiger customer service: They can provide you with specific information about the materials used in any particular model.
- Look for third-party reviews: Some review sites or blogs may mention the materials used in specific Onitsuka Tiger shoes.
It’s important to note that Onitsuka Tiger offers a wide variety of shoes, and they may use different materials for different models. Some may use synthetic leather, while others may use genuine leather from various sources.
Where to buy Onitsuka Tiger Mexico 66 shoes online in India ?
There are several options for buying Onitsuka Tiger Mexico 66 shoes online in India:
Official Onitsuka Tiger Website:
- This is the most reliable source for authentic Onitsuka Tiger shoes and the latest collections. They offer free delivery and returns.
- Website: https://www.onitsukatiger.com/
Authorized Retailers:
- Several authorized retailers sell Onitsuka Tiger shoes online in India, such as:
- Ajio Luxe: https://luxe.ajio.com/s/onitsuka-tiger-4572-66941
- Tata CLiQ Luxury: https://luxury.tatacliq.com/onitsukatiger
- Myntra: https://www.myntra.com/onitsuka-tiger-casual-shoes
- Amazon India: https://www.amazon.in/Shoes-Onitsuka-Tiger-Handbags/s?rh=n%3A1983396031%2Cp_89%3AOnitsuka+Tiger
- Flipkart: https://www.flipkart.com/onitsuka-tiger-mexico-66-black-sneakers-men/p/itmfct6fhhfxgfmg
- These retailers offer a wider selection of models and sizes compared to the official website. Be sure to check their return and exchange policies before purchasing.
Other Online Platforms:
- Some multi-brand online retailers like Nykaa Fashion and Shoppers Stop also sell Onitsuka Tiger shoes.
- Be cautious when buying from websites you’re not familiar with. Always check the seller’s reputation and reviews before making a purchase.
Physical Stores:
- Onitsuka Tiger has several physical stores in major cities across India. You can find a list of stores on their website: https://www.onitsukatigerindia.co.in/
Onitsuka Tiger Mexico 66 schedule for sales
Seasonal Sales:
- End-of-season sales: These usually occur at the end of autumn/winter and spring/summer seasons, typically around January-February and July-August respectively. Discounts may range from 20% to 50% off on selected styles.
- Black Friday and Cyber Monday: Onitsuka Tiger sometimes joins these global shopping events, offering discounts on select models or sitewide promotions.
Holiday Sales:
- Independence Day and Republic Day: Major Indian holidays like Independence Day (August 15) and Republic Day (January 26) may see special offers or sale periods on Onitsuka Tiger’s website and authorized retailers.
- Diwali: This prominent Indian festival of lights often brings about festive season sales, which could include Onitsuka Tiger products.
Other Promotions:
- New collection launches: To welcome new collections, Onitsuka Tiger might offer introductory discounts or promotions on select new styles.
- Anniversary events: The brand celebrates its birthday on September 29th, and they often have special sales or exclusive releases around this time.
- Collaboration releases: When launching collaborations with other brands or designers, Onitsuka Tiger might offer limited-time discounts or promotions on the collaboration collection.
Tips for finding out about Onitsuka Tiger sales:
- Sign up for their email list: This is the best way to receive updates about upcoming sales and promotions directly from the brand.
- Follow them on social media: Follow their official pages on Instagram, Facebook, and Twitter to stay informed about current deals and announcements.
- Check their website regularly: The Onitsuka Tiger India website has a dedicated “Sale” section where they list current offers and discounted products.
- Subscribe to deal websites and apps: Platforms like Coupon Dunia, GrabOn, and MyCashback often list active deals and discounts for various brands, including Onitsuka Tiger.
CREDITS
- All the BRANDS mentioned above.
Disclaimer
This non-funded, research-oriented data is presented for information purposes only. Users are advised to exercise caution, understanding the inherent limitations. Reliance on the data is at your own risk.